Lead management increases income and return on investment by utilizing the value of your leads and inquiries. Instead of failing to create demand, the majority of lead generation programs fail to capture and manage that demand until it turns into real opportunities that result in sales. Actually, 80% of badly managed early-stage leads are lost, disregarded, or thrown away.

Too much money and time are wasted on lead generation only to have it ignored. To get the most out of your lead generating effort, you must use lead management, which is the process of combining leads and inquiries from various sources, qualifying, nurturing, and turning them into leads that are ready for sales.